Home | French Florist Franchise

The floral industry is a $12B+ market. French Florist pairs a luxury brand with an operating system independents can't match. We're awarding a limited number of territories to the operators who'll build it.

SEE THE ECONOMICS

Claiming a massive, emotional, everyday category.

For decades, wire services and order aggregators industrialized an act of love — squeezing local florists and flattening flowers into a transaction. The industry deserved better. We built it.

U.S. floral market today, projected by 2028

$12B+ $19B

Independent florists

11,000+

National brands leading premium floral

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WHY NOW

THE NUMBERS

We win on love. The numbers prove it.

North Scottsdale net sales, first full year as a franchise (2025)

$938K

Gross margin, affiliate-owned shops (2025)

70%+

Closures — every French Florist ever opened is still open

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Gross margin is Net Sales less Cost of Goods Sold, as a share of Net Sales, calculated from Item 19 of the 2026 FDD for our three affiliate-owned shops in 2025. It excludes labor and other operating expenses and is not operating income or net profit. Individual results may differ. FDD closure records cover 2023–2025.

EXAMINE THE NUMBERS

Our owners operate on a proprietary system and tech stack built for scale.

One proprietary platform runs the entire business — orders, design, dispatch, CRM, inventory, analytics, and marketing in a single integrated system. Behind every location sits a centralized demand-generation engine and supply chain doing the heavy lifting. It's why a French Florist consistently outperforms the shop it replaced.

EXPLORE THE SYSTEM

THE LEGACY

Anyone can sell flowers. Only we can make them mean this much.

A French Florist bouquet carried outdoors

French Florist has stood for luxury flowers since 1978 — trusted by some of the most demanding brands in the world. The advantage isn’t only the technology. It’s taste, hospitality, and beauty, built around one of the few products on earth tied directly to love, memory, and human connection. That’s the part no competitor can copy — and it only gets stronger with every market you open.

SEE WHAT SETS US APART

THE INVITATION

Territories are awarded, not sold.

We partner with a small number of multi-unit operators to build French Florist market by market. If you’re the kind of operator who sets the standard rather than meets it, we’d like to hear about your vision.

SEE AVAILABLE TERRITORIES

Becoming a French Florist owner is a mutual evaluation.

You’re vetting us as hard as we’re vetting you. Seven steps, no pressure — access to a process, not a push through a funnel.

STEP 01

Initial Call

A focused conversation to learn about your goals, background and vision.

STEP 02

Brand Presentation

A guided deep dive into the French Florist story, business model, competitive advantage, economics and vision. FDD presented at the conclusion.

STEP 03

FDD and Territory Review

Detailed review of our FDD, investment, economics and analysis of preferred geography.

STEP 04

Validation

Hear directly from French Florist’s owners about their experience with the brand and development process.

STEP 05

Discovery Day, Costa Mesa

Spend a day in Costa Mesa; see the standard in person.

STEP 06

Franchise Award

Approval process concludes with French Florist confirming alignment, and fit prior to officially awarding your franchise.

STEP 07

Execute

Sign, and we begin building your market together.

EXPLORE THE STEPS

A NOTE FROM THE FOUNDER’S DESK

We publish these numbers because we spent years wishing someone in this industry would. The shops in this document are the ones we run ourselves; every figure was earned by people we see each morning, which is to say we have nowhere to hide. We intend to build this brand with a small number of operators rather than a large number of transactions. If the arithmetic holds up under your pencil, introduce yourself.

Michael Jacobson Chief Executive Officer · French Florist

In the news

PODCAST

Taking a Flower Shop from $600k to $9 Million

Acquiring Minds

ARTICLE

French Florist Awards 45 Territories in Breakout Development Year

Florists’ Review