PATH A
Build New
Open a brand-new French Florist in your territory, built to spec on our platform from day one.
ESTIMATED INITIAL INVESTMENT
$242,675–
$398,675
Territories are awarded, not sold.
We partner with a small number of operators, market by market. What follows isn’t a sales funnel — it’s a mutual evaluation, and the beginning of a long relationship. Here’s how it works, and how to begin.
START THE CONVERSATION
WHO
WE
LOOK
FOR
Built for multi-unit growth, backed by a proven system
This is an operator profile, not a wish list. The partners who thrive here share four things — and we look hard for all four.
-
01
A track record
You’ve operated something real — and the results, and references, to show for it.
-
02
Economics-first
You think in unit economics, enterprise value, and returns — not in flowers alone.
-
03
Ambition to scale
You want to build multiple units and a durable local business, not buy yourself a job.
-
04
The right standards
You hold hospitality and quality as non-negotiable, because the brand demands it.
WAYS
TO
BUILD
Three routes to ownership.
One standard.
PATH B
Acquire & Convert
Acquire an established independent and convert it onto our brand and system — instant footprint, immediate lift.
ESTIMATED INITIAL INVESTMENT
$200,675–$379,675
PATH C
Develop a Market
Develop a market through a phased, multi-unit plan—multiple French Florist locations built on one brand, system, and local growth strategy.
DEVELOPMENT FEE · PREPAID FRANCHISE FEES
2 SHOPS
$85,000
3 SHOPS
$120,000
ADDITIONAL BEYOND 3
$30,000
DO
YOU
QUALIFY?
We qualify partners by the unit.
Requirements scale with the size of your development plan — $100K liquid and $300K net worth per unit. It's a floor for a serious conversation, not a promise of approval.
3 UNIT
DEVELOPMENT
PLAN
LIQUID CAPITAL
$300,000
NET WORTH
$900,000
5 UNIT
DEVELOPMENT
PLAN
LIQUID CAPITAL
$500,000
NET WORTH
$1,500,000
Company qualification policy; not stated in the FDD. Figures indicative — confirm with the franchise team.
THE
PATH
IN
Becoming a French Florist owner is a mutual evaluation.
You’re vetting us as hard as we’re vetting you. Seven steps, no pressure — access to a process, not a push through a funnel.
STEP 01
Initial Call
A focused conversation to learn about your goals, background and vision.
STEP 02
Brand Presentation
A guided deep dive into the French Florist story, business model, competitive advantage, economics and vision. FDD presented at the conclusion.
STEP 03
FDD and Territory Review
Detailed review of our FDD, investment, economics and analysis of preferred geography.
STEP 04
Validation
Hear directly from French Florist’s owners about their experience with the brand and development process.
STEP 05
Discovery Day, Costa Mesa
Spend a day in Costa Mesa; see the standard in person.
STEP 06
Franchise Award
Approval process concludes with French Florist confirming alignment, and fit prior to officially awarding your franchise.
STEP 07
Execute
Sign, and we begin building your market together.
MEET
THE
TEAM
Who you build with matters as much as what you’re building.
Not a headshot wall. These are the people you’d call on a hard day — shown as themselves, in their own voice.
Michael Jacobson
Chief Executive Officer
Katie Tucker
President
Aaron Holt
Product
Ben Cohen
Marketing
Patrick Pantano
Franchise Growth
Jess Zadok
Onboarding & Training
THE
TERRITORY
MAP
The map is finite. When a market is taken, it’s gone.
Every territory awarded is one fewer that will ever exist. The map only empties — it never refills.
START
THE
CONVERSATION
Tell us about you. We’ll treat it like the start of a relationship, because it is.
No obligation, no automated drip. A real person reads every inquiry and follows up personally.