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Most franchisors show you the highlight reel. We show you the P&L.
Total Operating Income · Costa Mesa, affiliate (2025)
19.43%
Reported Net Sales growth · Westlake Village, affiliate (2024→2025)
+45.50%
the
industry
gap
The average American flower shop is a job. A French Florist is a business.
America’s 11,000+ independent florists — owner-operated, margin-thin, and hard to sell. A French Florist is built to a different standard: higher ticket, higher margin, and enterprise value that transfers.
Avg. independent
shop
Established French
Florist
ESTABLISHED
SHOP
PERFORMANCE
Five shops, one standard. Here is how they actually
performed.
A summary of all five French Florist locations. The Los Angeles flagship is shown for context — nearly five decades of brand equity and a 22.75× territory — and should never be read as a typical franchise outcome. Item 19 includes three affiliate-owned and two franchise-owned shops reporting calendar 2025 results; six newer franchises are excluded.
Costa Mesa, CA
Affiliate-owned
Opened May 2023
January 1–December 31, 2025
- 2025 Net Sales
- $2,226,102.07
- Reported Net Sales growth, 2024 → 2025
- 36.71%
- Total Operating Income
- 19.43%
- Cost of Goods Sold
- 19.97%
- Average Order Value
- $170.69
- Median Order Value
- $144.42
- Highest Order Value
- $10,190.00
- Estimated territory population
- 1,261,059
Affiliate-owned. The table deducts an imputed 6% royalty and 2% Brand Fund contribution; neither was actually paid. Regional purchasing volume can lower COGS; new franchisees are not expected to match affiliate COGS immediately.
2026 FDD, Item 19, printed pp. 58–59; order values p. 68. All results calendar 2025.
For the analyst: the full ledger, not the summary
NET SALES MONTHLY · 2025
- January
- $155,675.08
- February
- $210,685.83
- March
- $167,304.27
- April
- $195,622.89
- May
- $265,574.87
- June
- $153,703.91
- July
- $172,027.89
- August
- $205,903.97
- September
- $198,598.68
- October
- $166,735.70
- November
- $154,215.58
- December
- $180,053.40
- Reported full year
- $2,226,102.07
OPERATING RESULTS · SHARE OF 2025 NET SALES
- Net Sales basis
- 100.00%
- Cost of Labor
- 26.46%
- Cost of Goods Sold
- 19.97%
- Rent and Utilities
- 5.24%
- Marketing
- 16.70%
- Royalty
- 6.00% adjusted
- Brand Fund
- 2.00% adjusted
- Other Expenses
- 4.20%
- Total Operating Income
- 19.43%
Los Angeles, CA
Affiliate-owned
Opened 1978; converted October 21, 2021
January 1–December 31, 2025
- 2025 Net Sales
- $7,228,101.79
- Reported Net Sales growth, 2024 → 2025
- Not disclosed
- Total Operating Income
- 18.85%
- Cost of Goods Sold
- 23.80%
- Average Order Value
- $168.69
- Median Order Value
- $144.42
- Highest Order Value
- $10,600.00
- Estimated territory population
- 6,792,270
Affiliate-owned. The table deducts an imputed 6% royalty and 2% Brand Fund contribution; neither was actually paid. Regional purchasing volume can lower COGS; new franchisees are not expected to match affiliate COGS immediately. Los Angeles has operated since 1978, with an established client base, larger site and territory population of 6,792,270. It is not a typical new-store or conversion outcome.
2026 FDD, Item 19, printed pp. 62–63; order values p. 68. All results calendar 2025.
For the analyst: the full ledger, not the summary
NET SALES MONTHLY · 2025
- January
- $516,510.78
- February
- $740,045.43
- March
- $569,413.33
- April
- $614,793.38
- May
- $836,005.29
- June
- $482,997.33
- July
- $493,770.46
- August
- $529,787.88
- September
- $645,218.25
- October
- $611,304.11
- November
- $584,563.74
- December
- $603,691.81
- Reported full year
- $7,228,101.79
OPERATING RESULTS · SHARE OF 2025 NET SALES
- Net Sales basis
- 100.00%
- Cost of Labor
- 27.30%
- Cost of Goods Sold
- 23.80%
- Rent and Utilities
- 2.22%
- Marketing
- 15.11%
- Royalty
- 6.00% adjusted
- Brand Fund
- 2.00% adjusted
- Other Expenses
- 4.72%
- Total Operating Income
- 18.85%
Westlake Village, CA
Affiliate-owned
Opened 2022; exact date differs within the FDD
January 1–December 31, 2025
- 2025 Net Sales
- $1,245,730.35
- Reported Net Sales growth, 2024 → 2025
- 45.50%
- Total Operating Income
- 19.28%
- Cost of Goods Sold
- 21.41%
- Average Order Value
- $178.00
- Median Order Value
- $147.42
- Highest Order Value
- $12,350.00
- Estimated territory population
- 435,134
Affiliate-owned. The table deducts an imputed 6% royalty and 2% Brand Fund contribution; neither was actually paid. Regional purchasing volume can lower COGS; new franchisees are not expected to match affiliate COGS immediately.
2026 FDD, Item 19, printed pp. 60–61; order values p. 68. All results calendar 2025.
For the analyst: the full ledger, not the summary
NET SALES MONTHLY · 2025
- January
- $51,419.50
- February
- $111,679.50
- March
- $89,253.69
- April
- $106,135.84
- May
- $169,398.98
- June
- $90,045.21
- July
- $87,084.04
- August
- $102,055.39
- September
- $116,943.20
- October
- $104,476.61
- November
- $109,287.42
- December
- $107,950.97
- Reported full year
- $1,245,730.35
OPERATING RESULTS · SHARE OF 2025 NET SALES
- Net Sales basis
- 100.00%
- Cost of Labor
- 26.84%
- Cost of Goods Sold
- 21.41%
- Rent and Utilities
- 4.43%
- Marketing
- 15.18%
- Royalty
- 6.00% adjusted
- Brand Fund
- 2.00% adjusted
- Other Expenses
- 4.86%
- Total Operating Income
- 19.28%
North Scottsdale, AZ
Franchise-owned
Opened November 2024
January 1–December 31, 2025
- 2025 Net Sales
- $937,968.37
- Reported Net Sales growth, 2024 → 2025
- Not disclosed
- Total Operating Income
- 6.85%
- Cost of Goods Sold
- 37.91%
- Average Order Value
- $157.48
- Median Order Value
- $138.90
- Highest Order Value
- $2,855.00
- Estimated territory population
- 551,153
Franchise-owned. Reported marketing was 10.17% of Net Sales, below the local requirement of the greater of $5,000/month or 12% of monthly Net Sales. The FDD says spending subsequently increased. TOI is not normalized to that full requirement. Some orders were fulfilled outside assigned ZIP codes in future territories the owner intended to purchase.
2026 FDD, Item 19, printed pp. 64–65; order values p. 68. All results calendar 2025.
For the analyst: the full ledger, not the summary
NET SALES MONTHLY · 2025
- January
- $68,349.65
- February
- $107,437.67
- March
- $72,757.24
- April
- $75,125.05
- May
- $107,635.33
- June
- $39,845.09
- July
- $46,104.75
- August
- $51,705.14
- September
- $72,357.09
- October
- $90,920.49
- November
- $100,404.54
- December
- $105,326.33
- Reported full year
- $937,968.37
OPERATING RESULTS · SHARE OF 2025 NET SALES
- Net Sales basis
- 100.00%
- Cost of Labor
- 20.94%
- Cost of Goods Sold
- 37.91%
- Rent and Utilities
- 7.18%
- Marketing
- 10.17%
- Royalty
- 6.00%
- Brand Fund
- 2.00%
- Other Expenses
- 8.95%
- Total Operating Income
- 6.85%
El Segundo, CA
Franchise-owned
Converted January 2025
January 1–December 31, 2025
- 2025 Net Sales
- $699,779.86
- Reported Net Sales growth, 2024 → 2025
- Not disclosed
- Total Operating Income
- 4.42%
- Cost of Goods Sold
- 28.36%
- Average Order Value
- $142.23
- Median Order Value
- $128.90
- Highest Order Value
- $4,520.00
- Estimated territory population
- 459,335
Franchise-owned conversion. Opened under French Florist in January 2025; the exact day is not disclosed. The table substitutes a 6% royalty for the historical promotional 4% actually paid; Brand Fund is 2%. Reported marketing was 10.85%, below the local requirement of the greater of $5,000/month or 12% of monthly Net Sales; spending subsequently increased. TOI is not normalized to that requirement. The cooler was installed in July 2025: COGS was approximately 32.09% before and 24.89% after, with full-year COGS of 28.36%.
2026 FDD, Item 19, printed pp. 66–67; order values p. 68. All results calendar 2025.
For the analyst: the full ledger, not the summary
NET SALES MONTHLY · 2025
- January
- $40,135.60
- February
- $64,682.26
- March
- $42,651.31
- April
- $52,623.75
- May
- $88,809.99
- June
- $48,528.18
- July
- $56,305.32
- August
- $48,676.90
- September
- $62,681.97
- October
- $70,942.53
- November
- $54,219.32
- December
- $69,522.73
- Reported full year
- $699,779.86
OPERATING RESULTS · SHARE OF 2025 NET SALES
- Net Sales basis
- 100.00%
- Cost of Labor
- 29.51%
- Cost of Goods Sold
- 28.36%
- Rent and Utilities
- 9.33%
- Marketing
- 10.85%
- Royalty
- 6.00% adjusted
- Brand Fund
- 2.00%
- Other Expenses
- 9.53%
- Total Operating Income
- 4.42%
Total Operating Income is Net Sales less the listed key expenses, expressed as a percentage. It is not net profit, EBITDA, cash flow or owner take-home. Store results were reported by the affiliate and franchisees; the audit of the franchisor’s accounts does not apply to these tables. Individual results may differ. Written substantiation is available upon reasonable request.
Both franchise boutiques posted positive operating income in their first full year.
Why aren't they at the affiliate margin yet? Because year one isn't supposed to be. New shops run below the ~19% our affiliate-owned shops posted, and the reasons are the ones we planned for: cost of goods improves as a region adds units and volume, marketing is deliberately front-loaded to build demand, and cooler and buildout timing puts cost into year one. That's the model working as designed. Our FDD says it plainly: we don't expect a new shop to match affiliate cost of goods right away.
Total Operating Income as defined in Item 19 of the 2026 FDD; calendar 2025. North Scottsdale: 6.85%; El Segundo: 4.42%. El Segundo converted in January 2025; the exact opening day is not stated. See the store tables for royalty, marketing and cooler adjustments. Individual results may differ.
top
single
order
$12,350.00
One event order — the kind of high-ticket, relationship-driven business a brand can win and a commodity florist cannot. Value disclosed for Westlake Village in 2025, Item 19, p. 68.
Here’s what it takes to open
- Build New — total initial investment
- $242,675–$398,675 (includes $45,000 initial franchise fee; the FDD cover identifies $53,000 payable to franchisor/affiliate)
- Conversion · total initial investment
- $200,675–$379,675 (includes $45,000 initial franchise fee; acquisition price is not separately itemized)
- Development fee · two shops
- $85,000 total ($40,000 for shop two)
- Development fee · three shops
- $120,000 total ($35,000 for shop three)
- Each additional shop beyond three
- $30,000
- FOOTPRINT
- 1,200-2,000 sq. ft.
Qualification (company policy, not FDD): $300,000 net worth per unit and $100,000 liquid per unit — e.g., three units = $900K net worth / $300K liquid; five units = $1.5M / $500K. 2026 FDD, Items 5 and 7, pp. 5–6 and 15–21. Development rights for 2–3 shops: $282,675–$473,675 covers the first shop plus prepaid franchise fees; it excludes building and opening shops 2 and 3. Ranges exclude real-estate purchase, ground-up construction, finance charges, interest and debt service. The franchisor does not offer financing; estimated funds may not suffice. The FDD cover payment figure is not an exhaustive total; Item 7 separately lists technology/software fees.
- Royalty
- 6% of Net Sales
- Brand Fund
- Currently 2% of Net Sales; maximum 3%
- Local Marketing Requirement
- Greater of $5,000/month or 12% of monthly Net Sales
- Marketing services vendor
- $500 setup; $1,000-$2,500/month
- Bookkeeping
- Currently $425/month
- Technology and Software License Fee
- $1,225/month
2026 FDD, Item 6, pp. 6–7 and 13–14. Local marketing is in addition to Brand Fund; qualifying vendor charges count toward the local requirement. Vendor fees may increase up to 25%/year, bookkeeping up to 25% based on vendor costs, and technology fees up to 10%/year. Brand Fund may rise to 3% on 30 days’ notice. Other recurring and contingent charges apply; this is not a complete fee schedule.
What our owners are saying.
The French Florist brand is elevated in every way, from our storefront to our website — it's not just a mom-and-pop shop. From the moment someone calls the shop to the moment flowers are delivered to their door, there are touchpoints most florists just don't have. That's a big reason French Florist stands out.
Ronny Record, Owner
French Florist North Scottsdale
When I made the decision to become a business owner, I researched dozens of different businesses, and French Florist stuck with me every step of the way. It checked all the boxes I was looking for in a business that I would own — I couldn't be happier that I made that decision.
Ronny Record, Owner
French Florist North Scottsdale
Disclosed shop performance figures reflect January 1–December 31, 2025 results disclosed in Item 19 of the French Florist FDD issued April 20, 2026. Some outlets have sold these amounts; your individual results may differ, and there is no assurance you will do as well.
The sample includes three affiliate-owned and two franchise-owned outlets. The FDD does not disclose a pooled systemwide average, store net profit, owner take-home or investment payback. Growth percentages are reported by the FDD; underlying 2024 store sales totals are not supplied. These results are not projections of future performance.
This website is not an offer to sell, or a solicitation of an offer to buy, a franchise. An offer is made only through a Franchise Disclosure Document. Consult the complete FDD for definitions, adjustments, fees and conditions. Written substantiation of Item 19 figures is available upon reasonable request. Industry comparisons, company qualification policies and other claims outside the disclosed shop results require separate substantiation.